My name is Esha Macha! I am a motivated design and business student at North Carolina State University.

What I love most about design is its seamless balance between art and technology, strategy and creativity, research and intuition. It's a field that challenges every aspect of my brain, pushing me to think analytically while creating emotionally resonant experiences. But above all, I'm drawn to the process, the beautifully chaotic journey of research, trial and error, creation, and iteration. It's in this messy, exhilarating cycle that true innovation is born