Esha Macha
I design thoughtful digital products that turn complex problems into simple, intuitive experiences through data, business thinking, and AI.
UX • Data Science • Business
Product Design Intern @ SAS
Product Design Intern
@
SAS
May 2026 - Present
Cary, NC
• Owned the end-to-end redesign of the Suspicious Activity Report interface for SAS Anti-Money Laundering, reducing required clicks by 80% to maximize productivity, workflow efficiency, and overall system usability.
• Conceptualized and executed a comprehensive visual overhaul of the SAS Health dashboard, translating complex healthcare data into an intuitive, high-fidelity experience that improved user navigation and metric comprehension.
• Spearheaded generative design research across both platforms, conducting user interviews and workflow analyses to identify usability bottlenecks and translate qualitative insights into actionable, data-driven improvements.
Product Design Intern
@
SAS
May 2026 - Present
Cary, NC
• Owned the end-to-end redesign of the Suspicious Activity Report interface for SAS Anti-Money Laundering, reducing required clicks by 80% to maximize productivity, workflow efficiency, and overall system usability.
• Conceptualized and executed a comprehensive visual overhaul of the SAS Health dashboard, translating complex healthcare data into an intuitive, high-fidelity experience that improved user navigation and metric comprehension.
• Spearheaded generative design research across both platforms, conducting user interviews and workflow analyses to identify usability bottlenecks and translate qualitative insights into actionable, data-driven improvements.
Product Design Intern
@
US Chess Federation
June 2025 – Oct 2025
Remote
• Conducted a comprehensive UX audit of the legacy website, actively applying NN/g usability heuristics to evaluate the interface and identify key navigational friction points.
• Executed an end-to-end website redesign, driving the process from initial user flows and low-fidelity wireframes through to polished, interactive prototypes in Figma and presented designs and findings to leadership
• Restructured the site’s information architecture and primary navigation, ensuring strict ADA compliance to deliver a highly accessible and inclusive digital experience.
Product Design Intern
@
US Chess Federation
June 2025 – Oct 2025
Remote
• Conducted a comprehensive UX audit of the legacy website, actively applying NN/g usability heuristics to evaluate the interface and identify key navigational friction points.
• Executed an end-to-end website redesign, driving the process from initial user flows and low-fidelity wireframes through to polished, interactive prototypes in Figma and presented designs and findings to leadership
• Restructured the site’s information architecture and primary navigation, ensuring strict ADA compliance to deliver a highly accessible and inclusive digital experience.
Digital Marketing Intern
@
United Arts Wake County
Jun 2025 – Aug 2025
Raleigh, NC
• Prototyped user-centric mobile and web interfaces for the Arts Access non-profit, advancing concepts from initial wireframes into high-fidelity digital environments
• Analyzed marketing campaign data to drive iterative UX enhancements, intentionally structuring the platform's information architecture and visual hierarchy to boost feature discoverability.
• Orchestrated design solutions that bridged product functionality with organizational goals, actively participating in weekly business strategy cohorts to align digital deliverables with broader stakeholder needs.
Digital Marketing Intern
@
United Arts Wake County
Jun 2025 – Aug 2025
Raleigh, NC
• Prototyped user-centric mobile and web interfaces for the Arts Access non-profit, advancing concepts from initial wireframes into high-fidelity digital environments
• Analyzed marketing campaign data to drive iterative UX enhancements, intentionally structuring the platform's information architecture and visual hierarchy to boost feature discoverability.
• Orchestrated design solutions that bridged product functionality with organizational goals, actively participating in weekly business strategy cohorts to align digital deliverables with broader stakeholder needs.
Tools powering my work
Skills
Product design
UX research
Interaction design
Design systems
Prototyping
User flows
Usability testing
Visual design
Information architecture
Education
Education
Bachelor’s in Graphic and Experience Design
2024 – 2028 · North Carolina State University
High School Diploma
2020 – 2024 · Green Level High School